AI and Predictive Analytics for Marketing: A Powerful Combination

We’ve told you in the past that AI is not a threat, but more an asset for the modern growth marketer. But this extends well past the common use cases related to content production and optimization. 

Today we’re talking about the intersect between AI and predictive analytics in marketing, a powerful combination that can make growth practitioners like yourself smarter and more proactive in your analysis and experimentation. 

Advanced Use Cases

For starters, the obvious: you’ll be more data-driven. Let’s look at the emerging ways growth marketers are leveraging AI for predictive analytics:

• Segmentation and Targeting. Identify patterns and create more precise segments among your leads, prospects, customers and others. These can be based on demographics, preferences, engagement, buying habits, and more.
  
  
• Customer Valuation. AI can use similar patterns as those above to predict the lifetime value of potential and existing customers. You can then prioritize customer segments and best allocate resources to win and retain them.
  
  
• Churn and Retention. AI can help recognize product usage patterns that may lead to renewal or non-renewal. It can also help guide messaging to best re-engage at-risk customers.
  
  
• Campaign Improvement / Optimization. AI analyzes past campaign performance to elevate the best strategies, ad placements, formats and creative elements to maximize your budget and conversions moving forward. 
  
  

How AI and Predictive Analytics Connect

Depending on your business model, other ways AI and predictive might help include personalization, pricing, sales forecasting, sentiment analysis, and more. When thinking about your own use cases, consider how AI and predictive analytics actual work together in practice:

• Data Collection
• Data Processing
• Machine Learning Algorithms
• Real-Time Insight
• Automation of Tasks
• Customer / Prospect Journey Mapping
• Sentiment / Social Recognition
• Demand / Inventory Forecasting and Management

At the end of the day, the most sophisticated growth marketing professionals are the ones pushing the boundaries of what AI can do for their strategy, execution, and measurement. 

Go beyond basic queries, make AI core to your practice, and advance your program — Orange Pegs can help. 

At Orange Pegs, we don’t just embrace innovation—we create it. Let us help you unlock your business’s full potential with the power of AI-driven growth marketing.