So, why do it? Why put hunches and gut instinct in the driver's seat when so much is at stake?
If your b2b sales process is meant to scale, you need data, and your CRM is the reason why you're not getting it.
Check out the video below for a discussion about your CRM, and how to transform it from an encumbering management tool to a tool for sales growth.
I'm about to make some claims that are likely to make you feel quite uncomfortable. Not because they aren't true. Quite the opposite, actually.
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It's uncomfortable because up until recently, there weren't any good options that solve the problems I'm going to discuss in this video.
(Please excuse the quality. We are re-rendering to get everything in synch, and will update it shortly - in the meantime, just listen. It's a fantastic audio mini-book!)
CONCLUSION:
The CRM isn't always the answer. Some of you don't need a sophisticated system that automates data entry and streamlines the sales process.
For the rest of you, let's talk about the challenges you face in growing your business. It could be the CRM. It could be something much more complicated than that. Either way, we're happy to kick the tires with you to find out the best foot forward.
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