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The Experiment

Marketing Experiments

Strategic
Tactical
Experimentation
Template

Make meaningful business decisions with data-driven marketing

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Part 6 (of 11)

Set the stage for Discovery

By executing Sales, Marketing, and Service investments through experimentation, leaders are provided with valuable business intelligence, and practitioners spend less time explaining why they did something and more time doing the things help your business grow.

This lesson will help you transform any idea you have for growing your business into an experiment that you can objectively prioritize, track, measure, and apply an Agile response to. We share marketing experiment examples and best practices and help you frame any marketing effort as a scientific endeavor.

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Part 6 (of 11)

Experimental Marketing Strategy Certification Course

This 6th installment (of 11) of the Experimental Marketing Strategy course & certification,  was designed to help business leaders and practitioners of Growth apply the experiment framework to any investment in Sales, Marketing, or Service. In this lesson on marketing experiments, you'll see marketing experiment examples and learn about:

The Tools Program recommendations and downloads for driving and managing experiments Get the full course - FREE Processes The sequence structure for turning curiosity into ideas, and ideas into experiments Get the full course - FREE Best Practices The do's and don'ts of experimentation--from curiosity to concept to execution and analysis Get the full course - FREE

Unlock the full course for FREE

Experimental Marketing Strategy

Submit the form to unlock this lesson on marketing experimentation + 10 other lessons and a certification exam. Get the skills and prove your ability to perform Experimental Marketing at the strategic level. Turn any idea into an experiment (a/b testing examples, multivariate, sequential, and more!)--from leads to customer retention experiment ideas, we help you turn marketing ideas into successful marketing experiments.

Registration also gets you access to a library of content, including templates, cheat sheets, and how-to articles.

Don't wait to get your hands on this powerful methodology--it's free for a limited time!

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