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Growth Marketing Courses

Marketing
Sales
Systems
Culture & Change Management

OP Academy Presents:

Instructor-led courses, tools, templates, and content for driving Growth

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Content designed to fit you

(See the menu below for a complete List of Growth Marketing Courses & Certifications)

Certification Prove your knowledge of philosophy and application capabilities to the world  
Time intensive Requires two or more hours to complete all lessons, quizzes, and exercises  
Visionary Recommended for strategic leaders running Growth programs  
Growth Hacker Recommended for the creators (writers, designers, multi-media marketing professionals ...)  
Client-Specific Recommended for clients engaging with growth agencies  
Talk to Sales Learn how we use these certifications to improve impact Schedule Consultation

Experimental Marketing: Strategy

At its core, Experimental Marketing is a strategic approach to Growth. This certification helps Growth Leaders, Practitioners, and clients translate their perspectives and visions into synergistic, actionable, and impactful Growth content.  From developing a business culture that self-perpetuates positivity and collaboration, to implementing a strategic framework that  surfaces ideas that are provocative, thoughtful, and supported by data, the Experimental Marketing Certification provides the foundation to your journey in Growth. This isn't your usual growth marketing course!

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Alignment
Alignment Get your team on the same page with lessons about Culture (growth marketing mindset) and the North StarReview Course Catalog
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Structure
Structure Build structure into your Growth program to ensure tactical successReview Course Catalog
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Execution
Execution Set proper goals and react to outcomes in a manner that's Agile and impactfulReview Course Catalog

Sales Enablement: The System

Get set up in Hubspot with our hands-on certification. In 6 bite-sized lessons, we show you how to hook up your most important tools, set the proper configurations, and get the general feel and logic of Hubspot figured out. Unlike Hubspot's courses, ours are custom-made to fit your business, and several modules even use your instsance of Hubspot!

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Definitions
Definitions Learn the language of your CRM and growth marketing investments so it's easy to navigate and contribute toReview Lessons & Register
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Basic Setup & Usage
Basic Setup & Usage Get connected and configure your sales tools for maximum impact while learning the basics for everyday useReview Course & Register
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Tool configurations
Tool configurations Set proper goals and react to outcomes in a manner that's Agile and impactfulLogin

Sales Enablement: The Process (COMING SOON!)

Learn how to perform your role in the inbound sales cycle with our 6-lesson course covering everything from the steps of inbound, script, and exercises for customizing your messaging based on the context of the individual lead. Unlike the available Hubspot courses, we teach processes developed for your business in the environment you'll be using every day.

Check back often for updates. Expected by December, 2024

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Inbound Sales Playbook
Inbound Sales Playbook Learn the difference between inbound and outbound, along with the steps, script, and cadence for following up
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Contextual Messaging
Contextual Messaging Learn how to construct the perfect "how can I help" message by using a prospect's journey inside Hubspot
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Live-Action Roleplay
Live-Action Roleplay Follow along as we show you how to maximize the impact of your system while executing the inbound playbook

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