Define Your Customer KPIs with AARRR Pirate Metrics

Part 5 (of 11)

What Are Pirate Metrics?

Pirate Metrics are Smart KPIs

In this lesson about Pirate Metrics (AARRR), we show you how to define and leverage 5 simple Key Performance Indicators (KPIs) that provide absolute clarity about strengths and opportunities within your customer lifecycle

We guide you step-by-step through the process of identifying each stage within your organization--from stranger to customer to evangelist. Then, we bring it home by illustrating real-life examples of how to leverage the Pirate Metric stage when making important decisions about Sales, Marketing, and Service.

Click HERE to see the full course listing

Lesson Coverage

This 5th installment (of 11) of the Experimental Marketing Strategy course & certification, was designed to help business leaders and practitioners of Growth understand the customer journey so that you can meet them where they are with what they need. This lesson focuses on Pirate Metrics (AARRR), critical marketing metrics specific to your business. In this lesson, you'll learn about:

How It Works Growth is about more than improving customer acquisition rates, and Pirate Metrics diversifies our efforts Get the full course - FREE Pirate Metrics Stages Break down each stage of the customer journey, and define Pirate Metric conversions. Get the full course - FREE Application Implement a strategic, day-to-day application of Pirate Metrics in your experiments for optimized results. Get the full course - FREE

Unlock the full course for FREE

Experimental Marketing Strategy

Submit the form to unlock the entire course and certification exam, proving your ability to perform Experimental Marketing at the strategic level. Registration also gets you access to a library of content, including templates, cheat sheets, and how-to articles.

Don't wait to get your hands on this powerful methodology--it's free for a limited time! AARRR Pirate Metrics coverage includes:

Acquisition metrics
Activation metrics
Revenue metrics
Retention metrics
Referral metrics
Other Smart KPIs
The influence pirate metrics has on your ICE scores

(just give me the preview for now)

Articles about the Pirate Metric Framework

Are your digital marketing KPIs leading you astray? Learn how aarrr metrics (aka Pirate Metrics) is changing how businesses invest in marketing with our latest articles.

Start Reading

5 Smart KPIs for Businesses Trying to Grow

Start Reading

AARRR PIRATE METRICS

Strategy Course - Lesson Showcase

By Orange Pegs Academy