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sprintcycles

Growth Lesson: The 2-Week Sprint Cycle

Strategic
Tactical
Experimentation
Template

A Prioritization Framework for Marketing

Lesson and full certification course by Orange Pegs Academy

 

Part 9 (of 11)

Develop a Rhythm for Growing Your Business

Sprints are short, intense bursts of strategic effort that are meticulously performed in a rhythmic cadence, each step carefully planned to ensure every action has a purpose.

That purpose? To propel your business forward, breaking through barriers and reaching new heights of success with data-driven reactivity.

Our two-week Sprint model sets the rhythm with a repetitive sequence involving analysis, ideation, and deployment. This continuous, rapid cycle allows for immediate feedback and iteration, ensuring that your marketing efforts are not only effective but also constantly evolving to meet the ever-changing demands of today. From agile sprint planning meetings to methods for prioritizing output, our two-week sprint model has the structures and processes to keep you moving forward

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LESSON COVERAGE

This 9th installment (of 11) of the Experimental Marketing Strategy course & certification was designed to help business leaders and practitioners of Growth apply the sprint cycles as a way to stay organized, agile and drive success. In this lesson, you'll learn about velocity-driven Agile sprint planning using 2-week cycles:

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Experimental Marketing Strategy

Submit the form to unlock the entire course and certification exam, proving your ability to perform Experimental Marketing at the strategic level. By registering for free, you get the tools and best practices for mastering our velocity-driven two-week sprint model. Registration also gets you access to 10 other lessons and a certification exam.

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