Growth Lesson: The 2-Week Sprint Cycle
A Prioritization Framework for Marketing
Lesson and full certification course by Orange Pegs Academy
Develop a Rhythm for Growing Your Business
Sprints are short, intense bursts of strategic effort that are meticulously performed in a rhythmic cadence, each step carefully planned to ensure every action has a purpose.
That purpose? To propel your business forward, breaking through barriers and reaching new heights of success with data-driven reactivity.
Our two-week Sprint model sets the rhythm with a repetitive sequence involving analysis, ideation, and deployment. This continuous, rapid cycle allows for immediate feedback and iteration, ensuring that your marketing efforts are not only effective but also constantly evolving to meet the ever-changing demands of today. From agile sprint planning meetings to methods for prioritizing output, our two-week sprint model has the structures and processes to keep you moving forward
LESSON COVERAGE
This 9th installment (of 11) of the Experimental Marketing Strategy course & certification was designed to help business leaders and practitioners of Growth apply the sprint cycles as a way to stay organized, agile and drive success. In this lesson, you'll learn about velocity-driven Agile sprint planning using 2-week cycles:
Dig into the details of our sprint planning template, including all of the key elements needed to build momentum.
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Experimental Marketing Strategy
Submit the form to unlock the entire course and certification exam, proving your ability to perform Experimental Marketing at the strategic level. By registering for free, you get the tools and best practices for mastering our velocity-driven two-week sprint model. Registration also gets you access to 10 other lessons and a certification exam.
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