Your North Star Metric
The single most important KPI for digital marketing
Get Absolute Clarity On Your Most Important Metric
The "North Star Metric" (NSM) is the single most important measure of a company's success. It should clearly articulate the value of your business to anybody who sees it, making it easy to obsess over and contribute to no matter who you're asking.
This lesson is designed to help you understand the role a North Star goal plays in scaling a business and the tools for developing and obsessing over yours.
LESSON COVERAGE
Learn how to develop a North Star Metric that sets the tone for success
Take the free lesson
Be an expert in the North Star Metric Framework
In this introductory preview of our Experimental Marketing Strategy certification, you will have full access to our top three lessons:
- The Model
- Business Culture
- Your North Star
Free entry also gets you access to a library of content, including templates, cheat sheets, and how-to articles. Your North Star goal is the most important KPI for digital marketing. This lesson teaches everything you need to know to keep your focus on what matters most.