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Your North Star Metric

Strategic
Experimentation
Template

The single most important KPI for digital marketing

 

Part 4 (of 11)

Get Absolute Clarity On Your Most Important Metric

The "North Star Metric" (NSM) is the single most important measure of a company's success. It should clearly articulate the value of your business to anybody who sees it, making it easy to obsess over and contribute to no matter who you're asking.

This lesson is designed to help you understand the role a North Star goal plays in scaling a business and the tools for developing and obsessing over yours.

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Be an expert in the North Star Metric Framework

In this introductory preview of our Experimental Marketing Strategy certification, you will have full access to our top three lessons:

Free entry also gets you access to a library of content, including templates, cheat sheets, and how-to articles. Your North Star goal is the most important KPI for digital marketing. This lesson teaches everything you need to know to keep your focus on what matters most.