Experimental Marketing
Strategy Course & Certification
Businesses need to constantly innovate and experiment to stay ahead of their competition. This strategy course and certification equips Growth, Sales, and Marketing professionals with the knowledge and skills to design and execute innovative growth campaigns that work.
From Alignment to Execution
Over 2.5 hours of expert video guidance and DOZENS of templates, tools, and articles
Learn more about each lesson by clicking and reading below
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The Model
The Model
Learn about the framework and philosophy to Experimental Marketing--Designed for all stakeholders, leaders, and contributorsLearn more
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Growth Culture
Growth Culture
Learn how to achieve a business culture that drives transformational success and programmable wins--Designed for ALLLearn more
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Roles
Roles
Learn how to incorporate Growth investments without disrupting operations--Designed for stakeholders, approvers, and Growth leadersLearn more
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Your North Star
Your North Star
Learn North Star Metric (NSM) best practices for defining and deploying yours--Designed for ALL (including senior leadership)Learn more
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Pirate Metrics
Pirate Metrics
Develop universal KPIs that make it easy to prioritize, analyze, and deploy Growth investments--Designed for Growth leaders, Marketers, & ClientsLearn more
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The Experiment
The Experiment
Structure any Growth endeavor as an experiment with these basic rules--Designed for Growth Leaders, Hackers, Marketers, & ClientsLearn more
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Experiment Cycles
Experiment Cycles
Take a structured approach to Experimentation, and produce results you can build on--Designed for Growth Leaders, Marketers, & HackersLearn more
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Prioritizing with ICE
Prioritizing with ICE
Learn how to leverage Pirate Metrics, Experiment Cycles, and Content Type to prioritize your investments--Designed for Growth Leaders & HackersLearn more
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Sprint Cycles
Sprint Cycles
A 2-week Sprint Cycle that balances analysis & ideation with vision & data--Designed for Growth Leaders, Project Managers, & ClientsLearn more
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Setting Goals
Setting Goals
Develop relevant experiment-level goals that speak to curiosity and scientific discovery--Designed for Growth Leaders, Hackers, & MarketersLearn more
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Agile Response
Agile Response
Put those outcomes to work, not matter WHAT the result with a structured response mechanism--Designed for Growth Leaders, Hackers, & MarketersLearn more