Growth Strategy for SMBs and Startups

BUILD YOUR GROWTH STRATEGY

No speculation, no surmising, and no (more) shots in the dark

Our Growth Plan Builder helps business leaders and founders assess and address their biggest hurdles to achieving their growth objectives. In quiz format, we ask a series of questions about the state of your business and the investments you're currently making in it (or thinking of). In return, through an algorithm generated by our first-in-class growth model, we provide a thorough assessment of your strengths and opportunities for improvement.

Sales
Marketing
Technology
Strategy
Execution

Don't invest another dime (or minute) into growth until you've seen the results of this Growth Plan Builder.

Click HERE to get started

Growth Strategy Development

We don't run campaigns for KPIs; we perform experiments for GROWTH

Our obsession is your North Star. Everything we do is to generate more North Star wins for your business. We believe in big-picture, long-term planning — but we also know how to gain momentum quickly. Instead of pushing things out 3 to 12 months in the future, we start with our best hypothesis and execute in 2-week cycles. These growth strategy sprints allow us to create content based on outcomes, not calendars.

Culture

Growth is transformational

According to science (ala McKinsey & Company), 70% of all business transformations fail, and the vast majority do so because of misaligned or improper business culture. In addition to shifting the main priority to Growth vs individual department KPIs, culture removes silos, instills urgency, fosters creativity, and increases overall success.

Growth is the kind of transformation that deserves better than 30%.

By aligning around your North Star Metric on day one, we instill a business culture that's positive, curious, collaborative, scientific, and fast. You might say that culture is the bedrock of growth.

Speed

Speed is the cadence of Growth

Our strategy incorporates speed at every turn. Speed to market. Speed to impact. Speed to learn. Speed to response. All of it matters, and with Orange Pegs you see it right away:

Aligned in the first week
Content planned in the second week
Experiments launched in 3 weeks
Impact in as little as 4 weeks
Proof of concept in < 5 months

Commitments to speed make you Agile. Our 2-week sprint cycles keep you moving forward and reacting to the context of the day, not history lessons from last year.

Marketing

Marketing is the vehicle of Growth

Marketing is how your company communicates to its leads, customers, vendors, employees, and communities. Our marketing plans are strategic, because they consider the entire customer experience, not just top-of-funnel initiatives like inbound lead generation. Whether we're generating leads through your website, helping you close deals through presentations or contracts, or improving customer retention through your onboarding cycle, marketing is how we make it happen.

Enablement

Enablement is the Conduit of Growth

We bring continuous alignment between Marketing and the departments you support with it (Sales, Service, Production). This synergy is built by structured collaborations, transparent accountability standards, and business culture geared for Growth. With every new marketing effort, an impact and response is required elsewhere. Inbound leads require inbound sales motions. Proactive support inquisitions require proactive service motions.

And, nobody knows your clients better than the people who work with them. Enablement is also about generating ground-floor business intelligence.

Experiments

Experiments are the structure of Growth

Everything we touch is an experiment designed to impact your North Star. Following scientific method, they start with observations, questions, research, and hypotheses. They're then put through measurable tests, analyzed, and applied to the next round of ideation.

Cycles

Cycles maintain the rhythm of Growth

By operating in short, 2-week bursts of energy, we help you react to velocity and momentum. Our cycles keep you moving forward and reacting no matter what factors are at play.

GROWTH STRATEGY THAT WORKS

Watch the video to learn about our mission and growth vision

DATA	STORY
Rooted in hard data and objective reasoning, growth strategy comes from a place of reason	Growth driven by content comes from compelling stories that translates your buyer's challenges into actionable steps

Our fans RAVE about our

Growth Strategy Framework

Results are typical

Ronn WallaceMarketing @ AWKO Law

“Investing in the Orange Pegs Growth program led to incredible results!”

Kristin DiProsaVP Marketing @ Cognivue

“We are always learning and pivoting, and it has led to tremendous gains!"

Nurys Harrigan-PedersenPresident @ CNP Staffing

“Orange Pegs has been a game-changer for our business!”

Mike PorathCEO @ The Mighty

“Orange Pegs helped us build a growth culture that put us on a new trajectory!"

PUT YOUR STRATEGY IN ACTION

SPEAK TO A GROWTH EXPERT

Our Growth Strategy + Data Services were developed for business leaders who are investing in growth, but struggle to find tools and services that make them feel like they're in control or being heard ...

Fill out the form to learn how we can help you:

Build an informative data stream
Set performance standards
Workshop your best ideas
Transform inspiration into experiments
Launch your first Growth Program

Growth Strategy Services

Collaborate, Diagnose, Ideate, Plan

COLLABORATION

DATA-DRIVEN IDEATION