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PHONE: (949) 994-7740E-MAIL: info@orangepegs.com
Contact
PHONE: (949) 994-7740E-MAIL: info@orangepegs.com
Contact
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Agile Growth Marketing Services

Get strategic about your approach to sales & marketing

Talk to us
Delivery & pricing

You bring your vision for growth--we bring it to life

We're taking a strategic approach to marketing and sales that is agile and geared toward achieving your "North Star Metric (what's that?)." Our Growth Marketing services combine both sides of the brain — leaning on data to make critical decisions while evoking the vision of your leaders. We're lean, strategic, and reactive to impact, and our sphere of influence is enormous (read about that here).

What our Growth Marketing Services entail

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TOUCH
Alignment
AlignmentFull systems and team alignment from day 1Read More
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TOUCH
Strategy
StrategyCollaborative, visionary, and data-supportedRead More
Infrastructure
TOUCH
Infrastructure
Infrastructure

Strategic implementations and integrations

Read More
Content
TOUCH
Content
Content

Content positioned to grow your business

Read More
Growth Hacking
TOUCH
Growth Hacking
Growth HackingIterative marketing support in 2-week sprintsRead More
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Take the North Star Quiz!

Is your North Star metric (learn more) leading you astray? Or, is it the guiding light that illuminates your path to growth? Powered by an algorithm based on our first-in-class growth model, our North Star Quiz will give you an honest review of your single most important metric along with foundational knowledge for improving it.

Just answer 4 key questions about the way you define your North Star today, and our algorithm will provide a detailed summary of where and how it empowers you. It'll also help you get back on track in the areas it's leading you astray.

Click HERE to get started

Alignment

In our first week together, we'll get ALL of your stakeholders, decision-makers, and contributors on the same page when it comes to Growth.

  • Instructor-led Alignment workshop
  • Educational guidance (certifications) 
  • Documented center of truth (SLA)
  • Self-imposed accountability
Free Alignment Consultation
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Strategy

In week two, we'll help you develop a sales and marketing game plan that's rooted in vision, data, and real-world context.

  • Collaborative Growth workshop
    • PMF, messaging, platforms
    • Qualitative data and competitive analysis
    • Full funnel ideation
  • Research
  • Concept development (entire funnels)
Take the Growth Strategy Quiz

INFRASTRUCTURE

In week three, we upgrade your tech stack (CRM, Marketing, Sales, Service) with strategic and aligned integrations, customizations, and automation

  • Contact, Company, & Deal properties
  • Workflows & sequences
  • Domain connections
  • Templates (email, blogs, sales sequences)
  • Conversion tracking
  • Social media & paid ad setups
  • Dashboards
Learn More

CONTENT

Also in week 3, we develop and launch your first set of experiments and run TWO full concept test sprints before deploying your content MVP

  • Main content event (offer, page, asset)
  • Promotional content (blogs, emails, ads)
  • Sales-specific (email templates, flyers, etc)
  • Supporting content (landing pages, CTAs)
  • Data-informed decision-making from the start
Learn more

GROWTH HACKING

Growth hacking is where the rubber hits the road--starting in as little as three weeks, we'll have you performing experiments that drive business growth

  • Agile, 2-week sprints
  • Data-informed decision-making
  • Full-funnel focus (go where the pain is)
  • Structured cycles of ideation & iteration
Growth Hacking Services

Growth Marketing Client Testimonials

“They bring new ideas, their team is amazing, and most importantly, they're helping us grow!"

(see full testimonial here)
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Tim MacDonaldEVP Marketing @ Tradier

“Orange Pegs is a team of superstars who leave nothing on the table when working towards your goals.”

(see full testimonial here)
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Ronn WallaceMarketing @ Tradier

“OP is a strong ally that has helped the rapid growth of our business; we feel lucky to have them!"

(see full testimonial here)
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Kristin DiProsaVP Marketing @ Cognivue
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Speak to our Growth Marketing Experts

Learn how to grow Orange Pegs with experimental and iterative marketing.

  • Diagnose your challenges
  • Review your growth readiness
  • Learn about our growth process
  • Identify a path to growth you can count on... literally

Growth is not a one-size fits all solution. It requires the proper tools, product/service, and most importantly, mindset. Our growth marketing team will help you see whether it's right for your company.

FAQs

Commonly asked questions about Growth and our related services

What is Growth Marketing?

Definition & purpose

Growth Marketing is a philosophical and systematic approach to growing your business through Marketing at every stage of the customer journey. It's strategic, collaborative, formulaic, experimental, and Agile. It's designed for businesses that don't have all the answers when it comes to the best ways for finding, attracting, engaging, and retaining customers. Whether you're looking to scale or the status quo, Growth puts you in control.

Core Principles of Growth Marketing

  • Your top priority is your North Star, which transcends time
  • All encompassing (not just top of funnel)
  • Collaborative and structured
  • Balance between vision & data
  • Agile
What are the benefits of Growth Marketing?
  • Scientific methodology provides a data-driven view of your company's challenges and opportunities, enabling more informed decisions
  • The 2-week sprint cycle helps marketing get into a rhythm and cadence that prevents stagnation
  • Being Agile gives you the ability to react to impact and momentum quickly vs gut reactions and aged data
  • It applies to the entire customer experience, not just top of funnel initiatives like lead generation, so you can easily adapt to changes in your business' demands
If I hire Orange Pegs, who creates the content?

We offer several ways to engage, so the short answer is, "it depends." Here are the different options:

  • Full-service programs where we drive the strategy, develop the content, and analyze the outcomes
  • Hybrid options where we drive the strategy, you develop the content (or parts of it), and/or provide the outcome analysis
  • Mentorship options where you're charge, but we provide guidance, methodology, tools, and more to keep you on track

Click HERE to schedule a free consultation
What's the difference between Growth Marketing and "Growth Hacking?" Many people think of them as one and the same. However, there are stark differences. Growth Marketing is a bigger-picture, data-driven effort that applies to the entire customer experience. Growth Hacking is the focus on individual experimentation that occurs within a Growth Marketing program.