Experimental Marketing
A Holistic Approach to Growth that Leaves Nothing to Chance
Experimental Marketing Methodology
Experimental Marketing is the product of obsession—our obsession with helping SMBs grow for more than a decade. Our proprietary methodology has been tested and refined hundreds of times, and you can get started with it today!
The Philosophy
Visionary & Scientific
Vision alone won't get you to the moon, but without it, science won't either—We believe that informing vision with data drives the best results
Collaborative & Empowered
We embrace the unique dynamic of your team and leverage their skills through collaboration and individual contributions
Agile & Structured
Our ability to respond to impact and threats in near-real-time is made possible by our structures that organize and prioritize marketing without stalling
A Culture of Balance
Experimental & Practical
Growth is about taking calculated risks, using data to make informed decisions, and leveraging ideas that work while letting go of what doesn't
Progressive & Conservative
By taking a LEAN approach to everything, we learn as we go, making bigger bets as our confidence grows
The Structure
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North Star
North Star
All roads must lead to one repeatable outcome, and we're here for it—Everything we do is for your North StarLearn About Our North Star
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Pirate Metrics
Pirate Metrics
Pirate Metrics simplifies how to measure the different stages of the customer experience
Read: What is Pirate Metrics?TOUCH
Experiments
Experiments
Our experiment framework turns marketing projects into data-supported growth campaignsRead: Marketing Experiments
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2-week Sprints
2-week Sprints
Our balanced 2-week sprint cycle keeps your marketing perpetually advancing and improvingRead: The Sprint Standups
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Content
Content
Content and communication are the cornerstones for marketing aimed at humans (we're still the ones buying!)Our Content Marketing Services
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Tech
Tech
We implement, integrate, and automate Sales, Marketing, and Service tech, leveraging advanced tools for analysis and executionOur Infrastructure Services
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Template
Template
We've been at this for over a decade, and our template improves with every new client we launchAbout our Template
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Catalyst
Catalyst
We developed the first-of-its-kind Experiment Management tool to keep you organized and focusedRead: About Catalyst
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Certification
Certification
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut.Check out the Certification
How to Get Started
In our mission to help you grow, we made Experimental Marketing accessible for all budgets. Whether you're just getting started and need bootstrapping guidance, you're recently funded and ready to throw fuel on the fire, or making a major pivot in how you drive your company's growth, we can help. Check out our different options below:
Talk to an Expert
Looking for turn-key support in leading and implementing a full-scale Growth Marketing program? Schedule a free consultation today to learn whether Orange Pegs and Experimental Marketing are right for you!
Hire a Certified Consultant (or 3)
Need to fill the gaps without building an entire team? Learn how our certified experts can help--from Project Management to Content!
Join our MasterMind
Looking for more personal guidance and a team of collaborators? Join our weekly MasterMind for group mentoring and access to your own instance of our project management template.
Get
Certified in Experimental Marketing
Certified in Experimental Marketing
Looking for a DIY investment in Growth? Sign up for our free Experimental Marketing Strategy Certification today!
