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Inbound Lead Generation Services

Generate leads through your website and social media

Draw Sales opportunities to your business with Inbound

Looking to attract high-quality leads without cold outreach? Inbound lead generation uses SEO, content, and automation to bring prospects to you, organically and at scale. At Orange Pegs, we specialize in helping B2B companies generate, qualify, and convert leads through data-driven, personalized strategies, AI, and collaboration.

Attract Draw strangers to your website  
Convert Turn visitors into leads  
Close Turn deals into customers  

Get the playbook

Ready to get started? Our inbound lead strategy guide provides the formula

Attract

Attraction is the first step in generating leads online. Tactics and tools for attraction include:

  • SEO (technical, on-page, off-page)
  • SEM (PPC, display, retargeting)
  • Social media (organic & paid)
  • Blog posts
  • Email blasts
  • Anything that puts eyes on your website
Magnet pulling leads over an Orange Pegs logo

Convert

Putting engaged visitors (who are receptive to Sales) into your CRM is the goal. Tactics and tools for engaged conversion include:

  • Landing pages
  • Calls-to-action
  • Chatbots
  • Forms
close up of businessman hand working on laptop computer with financial business graph information diagram on wooden desk as concept

Close

A lead is just another name in your CRM until it's a viable opportunity. With inbound, a win isn't a win until a deal closes. Inbound leads have the potential to be your most valuable source of revenue, and we can help you get the most out of them with:

  • Lead nurturing
  • Meetings links
  • Retargeting campaigns
  • Sales assets (including contracts)
  • Sales alerts in real-time
  • Inbound sales process
Businessman shaking hands with a colleague in the office
See what fans of Orange Pegs are saying about our

Inbound Lead Generation Services

“Orange Pegs is a team of superstars who level nothing on the table when working toward your goals!”

(read Ronn's full review)

Ronn Wallace
Ronn WallaceMarketing @ AWKO Law

“Orange Pegs is a strong ally that has helped the rapid growth of our business!”

(read Kristin's full review)

Kristin DiProsa
Kristin DiProsaVP of Marketing @ CogniVue

“Orange Pegs makes it easy for us to focus on the sales process and client experience and we're seeing quality leads come in!”

(read Brad's full review)

Brad Mols
Brad MolsPartner @ Acena Consulting

Working with Orange Pegs has been a game-changer for our business. Their innovative strategies and dedicated team have propelled our brand to new heights!

(read Nurys' full review)

Nurys Harrigan-Pedersen
Nurys Harrigan-PedersenPresident @ CNP Staffing
lead generation services
EXPLORE OUR B2C and B2B LEAD GENERATION SERVICES

SPEAK TO A LEAD GEN EXPERT

Learn how to generate leads from your website and turn them into paying customers.

We help businesses of all shapes and sizes grow by leveraging their website to generate B2C and B2B sales opportunities... from professional services such as staffing agencies and law firms, to SaaS and funded startups.

Fill out the form and grab time with one of our b2b lead generation experts to see what a growth-driven lead generation agency can do for your business!

FAQs

Answers to common questions about inbound lead generation and the services we provide

What is inbound lead generation? Inbound lead generation is the process of attracting potential customers by creating valuable content, optimizing for search engines, and using tools like email marketing and automation to guide prospects through the buyer’s journey.
What are the benefits of leads coming from Inbound?

Inbound leads are most valuable the moment they engage with your content, but that's not the only value they provide.

  • They know who you are
  • They might be consuming your content when you call
  • They see you as a thought leader
  • You have insight into their problems based on what they engaged with
  • You know exactly WHEN they are open to hearing from you
How do inbound lead generation services work? Inbound lead generation services help businesses attract and convert prospects using a blend of SEO, content strategy, automation, and analytics. At Orange Pegs, we tailor each campaign to your goals and sales process.
What makes inbound lead generation effective for B2B companies?

B2B buyers often have complex needs and long decision cycles. Inbound marketing meets them where they are with educational content, building trust and nurturing leads until they’re ready to engage with sales.

What’s the difference between inbound lead generation and outbound? Outbound lead generation pushes messages to potential buyers (e.g., cold calls, ads), while inbound draws them in through helpful content and search visibility. Inbound is more sustainable and customer-centric.
How long does it take to see results from inbound lead generation? You can expect early signs of traction within 60–90 days, but most inbound campaigns yield significant ROI in 4–6 months as organic traffic and lead quality compound.
LEARN HOW INBOUND CAN

HELP YOUR BUSINESS GROW

We've written some articles about B2C and B2B lead generation strategy, and how it can be used to help you reach your revenue objectives. Check out the latest below!