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Business culture has significant impact
Allison ChaneyFeb 26, 2024 8:00:00 AM2 min read

3 Business Culture Examples We Love

In today's rapidly evolving business landscape, culture matters — and the distinction between Growth culture vs. performance culture is more critical than ever. While performance culture prioritizes short-term results, Growth culture focuses on continuous improvement, learning, and adaptability. At Orange Pegs, a leading Growth marketing agency, we're dedicated to spotlighting businesses that excel in nurturing Growth-centric environments. Here are three remarkable examples:

Hubspot: Empowering Growth Through Inbound Principles

  1. HubSpot: As a Hubspot Platinum Partner, we may be a little biased on this one, but hear us out. As a champion of Inbound Growth and leading provider of marketing and sales software HubSpot is renowned for its vibrant company culture centered around Growth and empowerment. With a focus on transparency and autonomy, HubSpot encourages employees to take ownership of their work and pursue continuous learning opportunities. Initiatives like "HubSpot Academy," which offers free online training courses, and "Culture Code," a document that outlines the company's values and beliefs, demonstrate HubSpot's commitment to fostering a culture of Growth and development. By empowering employees to learn, experiment, and grow, HubSpot exemplifies how a strong culture strategy can drive both individual and organizational success.

    Google: Pioneering Innovation Through Growth Culture

  2. Google: Google's workplace culture is renowned for fostering innovation and creativity. Its "20% time" policy allows employees to dedicate a portion of their workweek to pursue passion projects, leading to transformative products like Gmail and Google News. By championing experimentation and learning, Google epitomizes a Growth culture where individuals are encouraged to challenge conventions and drive continuous progress.

    In 2023, Google has continued its commitment to employee well-being by prioritizing mental health support. They've implemented a range of programs and resources to help employees manage stress, foster resilience, and maintain a healthy work-life balance. This holistic approach to employee wellness not only enhances individual well-being but also contributes to a positive and supportive work environment conducive to innovation and growth.

    Orange Pegs: Prioritizing Growth Culture Over Performance

  3. Orange Pegs: At Orange Pegs, we firmly believe in prioritizing Growth culture over performance-based approaches. Rather than solely focusing on short-term, vanity metrics, we emphasize continuous learning, collaboration, and innovation — and of course a laser-sharp focus on our North Star. Our culture strategy is centered on providing ample opportunities for our team members to develop their skills and explore new ideas. We encourage a mindset of experimentation and adaptability, fostering an environment where individuals feel empowered to take calculated risks and learn from failures.

    Unlike performance-based cultures that may lead to burnout and stifled creativity, our Growth culture fosters a supportive atmosphere where team members are encouraged to challenge themselves and each other. We prioritize mentorship, feedback, and recognition, ensuring that everyone has the resources and support needed to thrive. By championing Growth culture, we've cultivated a team of passionate individuals who are committed to driving long-term success for both our clients and our agency.

    By prioritizing learning, empowerment, and innovation, these companies have built environments where individuals are encouraged to push boundaries and drive meaningful change. As businesses navigate the complexities of the modern world, embracing a Growth culture strategy is not just a choice but a strategic imperative for long-term success and resilience.

Learn more and develop a culture of Growth for your business with a free preview of our Experimental Marketing Strategy course:




Allison Chaney

Since 1999, Allison has helped thousands of organizations, from small businesses to Fortune 500 companies, achieve material growth. She successfully founded and sold her B-Corp-certified digital marketing agency, Bare Knuckle Digital, to a Procter and Gamble spin-off. As a speaker and trainer, Allison inspires her audiences with her engaging style and makes complex topics easy to understand and fun to learn.