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content marketing for business growth

Growth Content Marketing Services

Grow your business with strategy, pictures, and words

Starting with an End-to-End Content Marketing Strategy

Our data-driven content marketing services support the entire customer experience. From first attraction to lead, deal, repeat customer, and evangelism--we create custom content that influences everything and all of it.

Attractive Draw your audience to you at any stage of their buyer's journey as they discover your company, products, and services  
Actionable Help interested prospects find their way to your sales process and purchase points as they qualify and buy into your brand  
Growth-Inducing Using prescriptive formulas and testing capabilities, improve the impact of your content marketing over time  

Get Started with Inbound Marketing

Learn how content is used in generating leads through inbound marketing with this free guide

What is Content Marketing?

We develop Growth Content Solutions that are dynamic and agile. Customized to meet brand standards and solve real-world problems, your content program will play a vital role in all future growth planning and implementation. Our crew of growth hackers, designers, copywriters, and creatives collaborate with your team for analysis and ideation to develop a calibrated, contextual, and data-driven approach to content marketing that generates results.

Content to ATTRACT

When most people think of content marketing, they think of content that attracts new buyers.  But we influence the entire customer experience, from the first point of contact to repeat customer and beyond. Attraction isn't just about website visits. It's about sales appointments, onboarding calls, purchases, referrals, and more.

  • SEO
  • Blogs
  • Social media
  • PPC & retargeting ads
  • Broadcast advertising
Content to Convert

Conversions happen throughout the customer journey, and our content marketing solutions are designed to generate them at every turn. From their first form submission to their 100th purchase to household and company footprint expansions and external referrals--our content marketing services help you convert your prospects and customers over and over again.

  • Calls to action
  • Landing pages
  • Forms
  • Offers
  • Webinars
  • Podcasts
  • Subscriptions
  • ... anything that creates a conversion
Content to Activate

Content marketing is an effective tool for accelerating lead activation--motivating prospects to be willing participants in your sales cycle. From generating the first appointment and qualifying a B2B deal to filling an online or in-person shopping cart with products, content marketing greases the wheels of sales.

  • Sales motions
  • Sales automation
  • Product pages
  • Email nurturing
  • Chatbots
  • anything that gets the wheels of sales in motion
Content to Close

Content marketing isn't just about presentations, product pages, and contracts when it comes to closing deals. It can be used as freemium onboarding tool, an educational device, or an advertisement designed to prompt buying decisions.

  • Trial in-app messaging
  • Sales email sequences
  • Marketing automation
  • BOFU blog posts
  • Case studies & testimonials
  • Sales scripts
  • Anything that helps increase and accelerate sales success
Content to Retain

Customer retention and renewal is often the shortest, yet most neglected path to growth when it comes to the use of content marketing. But content plays a unique role, and when leveraged as a device for retention, you can identify bottlenecks in your delivery, improve customer satisfaction, and increase the rate of month-over-month renewals and purchases.

  • Guided beta tests
  • Surveys and automated responses
  • Knowledge base articles and videos
  • Training and certifications
  • In-app support
  • Resource pages
  • Anything that helps increase customer longevity
Content to Promote

Informed, engaged customers are repeat customers — and they're evangelists-in-waiting. Let us help you turn your biggest fans into lifetime subscribers and your loudest advocates.

  • Surveys & automated responses
  • Customer support
  • Bots (sales, customer svc, tech support)
  • Referral incentives
  • Email nurturing
  • Product / service improvements
  • Reviews
Growth content for video

BUSINESS GROWTH VIA CONTENT

Watch the video to learn about our mission and vision

ACTIONABLE

ENGAGING

On one hand, your entire content marketing strategy is designed to drive tangible outcomes... On the other, it tells a compelling story that aligns visitors with your mission and value proposition
Our Performance-Driven Content Marketing Services lead to

OUR RAVING FANS

Results are typical

AWKO Law
Ronn WallaceMarketing @ AWKO Law

“Investing in the Orange Pegs growth program led to incredible results... a team of superstars who leave nothing on the table when working towards your goals.”

(read the full review)

Cognivue round
Kristin DiProsaVP of Marketing @ Cognivue

Through the fundamentals and also a data-driven, experimental approach we are always learning and pivoting, and it has led to tremendous gains ..."

(read the full review)

content marketing for lead generation
Brad MolsPartner @ Acena Consulting

Orange Pegs has solidified our online presence. It makes it easy for us to focus on the sales process and client experience and we're seeing quality leads come in.

(read the full review)

inbound lead generation testimonial
Jelena MijajlovicCEO @ MYVA360

“Orange Pegs helped me build a growth engine that generates high-quality leads while giving me the tools and processes to close deals.”

(read the full review)

Content marketing done right

Speak to a Content Marketing Strategist

Our data-driven content marketing services were developed for business leaders who want their digital marketing investments to have an actual impact on the business. Elevate your current content marketing efforts, or build something entirely new. From compelling website content to sales collateral, with Orange Pegs, we'll help you:

  • Generate content ideas that lead to tangible outcomes
  • Identify the best type of content for your business
  • Create a predictable deal pipeline through content
  • Improve client retention
  • Conceptualize your end-to-end content marketing strategy