Starting with an End-to-End Content Marketing Strategy

Our data-driven content marketing services support the entire customer experience. From first attraction to lead, deal, repeat customer, and evangelism--we create custom content that influences everything and all of it.

Attractive Draw your audience to you at any stage of their buyer's journey as they discover your company, products, and services

Actionable Help interested prospects find their way to your sales process and purchase points as they qualify and buy into your brand

Growth-Inducing Using prescriptive formulas and testing capabilities, improve the impact of your content marketing over time

What is Content Marketing?

We develop Growth Content Solutions that are dynamic and agile. Customized to meet brand standards and solve real-world problems, your content program will play a vital role in all future growth planning and implementation. Our crew of growth hackers, designers, copywriters, and creatives collaborate with your team for analysis and ideation to develop a calibrated, contextual, and data-driven approach to content marketing that generates results.

Content to ATTRACT

When most people think of content marketing, they think of content that attracts new buyers. But we influence the entire customer experience, from the first point of contact to repeat customer and beyond. Attraction isn't just about website visits. It's about sales appointments, onboarding calls, purchases, referrals, and more.

SEO
Blogs
Social media
PPC & retargeting ads
Broadcast advertising

Content to Convert

Conversions happen throughout the customer journey, and our content marketing solutions are designed to generate them at every turn. From their first form submission to their 100th purchase to household and company footprint expansions and external referrals--our content marketing services help you convert your prospects and customers over and over again.

Calls to action
Landing pages
Forms
Offers
Webinars
Podcasts
Subscriptions
... anything that creates a conversion

Content to Activate

Content marketing is an effective tool for accelerating lead activation--motivating prospects to be willing participants in your sales cycle. From generating the first appointment and qualifying a B2B deal to filling an online or in-person shopping cart with products, content marketing greases the wheels of sales.

Sales motions
Sales automation
Product pages
Email nurturing
Chatbots
anything that gets the wheels of sales in motion

Content to Close

Content marketing isn't just about presentations, product pages, and contracts when it comes to closing deals. It can be used as freemium onboarding tool, an educational device, or an advertisement designed to prompt buying decisions.

Trial in-app messaging
Sales email sequences
Marketing automation
BOFU blog posts
Case studies & testimonials
Sales scripts
Anything that helps increase and accelerate sales success

Content to Retain

Customer retention and renewal is often the shortest, yet most neglected path to growth when it comes to the use of content marketing. But content plays a unique role, and when leveraged as a device for retention, you can identify bottlenecks in your delivery, improve customer satisfaction, and increase the rate of month-over-month renewals and purchases.

Guided beta tests
Surveys and automated responses
Knowledge base articles and videos
Training and certifications
In-app support
Resource pages
Anything that helps increase customer longevity

Content to Promote

Informed, engaged customers are repeat customers — and they're evangelists-in-waiting. Let us help you turn your biggest fans into lifetime subscribers and your loudest advocates.

Surveys & automated responses
Customer support
Bots (sales, customer svc, tech support)
Referral incentives
Email nurturing
Product / service improvements
Reviews

BUSINESS GROWTH VIA CONTENT

Watch the video to learn about our mission and vision

ACTIONABLE	ENGAGING
On one hand, your entire content marketing strategy is designed to drive tangible outcomes...	On the other, it tells a compelling story that aligns visitors with your mission and value proposition

Our Performance-Driven Content Marketing Services lead to

OUR RAVING FANS

Results are typical

Ronn WallaceMarketing @ AWKO Law

“Investing in the Orange Pegs growth program led to incredible results... a team of superstars who leave nothing on the table when working towards your goals.”

(read the full review)

Kristin DiProsaVP of Marketing @ Cognivue

“Through the fundamentals and also a data-driven, experimental approach we are always learning and pivoting, and it has led to tremendous gains ..."

(read the full review)

Brad MolsPartner @ Acena Consulting

“Orange Pegs has solidified our online presence. It makes it easy for us to focus on the sales process and client experience and we're seeing quality leads come in.”

(read the full review)

Jelena MijajlovicCEO @ MYVA360

“Orange Pegs helped me build a growth engine that generates high-quality leads while giving me the tools and processes to close deals.”

(read the full review)

Speak to a Content Marketing Strategist

Our data-driven content marketing services were developed for business leaders who want their digital marketing investments to have an actual impact on the business. Elevate your current content marketing efforts, or build something entirely new. From compelling website content to sales collateral, with Orange Pegs, we'll help you:

Generate content ideas that lead to tangible outcomes
Identify the best type of content for your business
Create a predictable deal pipeline through content
Improve client retention
Conceptualize your end-to-end content marketing strategy

Growth Content Marketing Services

Grow your business with strategy, pictures, and words

Starting with an End-to-End Content Marketing Strategy

Get Started with Inbound Marketing

What is Content Marketing?

BUSINESS GROWTH VIA CONTENT

Watch the video to learn about our mission and vision

ACTIONABLE

ENGAGING

OUR RAVING FANS

Results are typical

Speak to a Content Marketing Strategist