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Inbound marketing playbook
Lucas HamonMar 14, 2017 4:51:00 PM2 min read

A Marketing Plan for Accounting Firms


Does your marketing plan elevate your firm?

So, you spend your days, each and every one of them, counting and crunching beans and numbers - all to make sure that 2 + 2 really does = 4, and that if and when uncle Sam comes a knockin', your clients have no reason to sweat.

But does your marketing plan have the same accountability standards? Does 2+2 truly equal 4, and are you able to look at the numbers, and tell the tale without telling tall tales? Or is it so convoluted and rooted in esoteric jargon that only an expert can be reasonably expected to translate and separate the noise from the facts?

Keep reading, and you'll see a marketing plan for accounting firms that delivers real results and true transparency:

Like your deliverable, your marketing plan should be just as accountable to meeting your expectations.

So, here it is... your marketing plan developed JUST for accounting firms using the inbound methodology:

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1. Generate a predictable flow of engaged, quality leads

How would your rainmaker feel about coming to work to an inbox of quality leads generated from your website? Quality, meaning, leads who know your firm exists, and they still gave you permission to market and sell to them.

2. Educate and engage your leads

Let's take it a step further, and generate leads who tell your firm about their problems before ever talking to your rainmaker(s)... leads that engage with your website, and leave a trail outlining their journey from visitor to buyer. Would those types of leads be exciting?

To early for marketing? Find out with this Introductory Guide to Growth Planning:

Grow your b2b business with this plan

3. Invest in compounding results

Aren't you tired of pumping so much money into your paid ads? But what happens when you stop? Nothing, right? And that's exactly the problem.

With inbound, you're not advertising, but rather, you're creating an experience for visitors to find you, exploring their problems, and helping them discover solutions that address their individual challenges.

And you're doing it the way Google, Yahoo, and Bing want you to do it. So, as time goes on, your efforts will start compounding. And if, for some crazy reason you decide stop blogging and tweeting and updating the language of the site and adding content offers... you're still going to feel the positive effects from all of the years prior.

Unlike paid ads, you actually own your marketing with inbound.

4. Marketing for accounting firms that makes cents

Your marketing should make you money. If it's not, it's broken. 


It's that simple, and this ebook will light the way.


Looking for a different inbound marketing plan? Click HERE for our other industry-specialized playbooks.


Lucas Hamon

Over 10 years of B2B sales experience in staffing, software, consulting, & tax advisory. Today, as CEO, Lucas obsesses over inbound, helping businesses grow! Husband. Father. Beachgoer. Wearer of plunging v-necks.