What is Revenue in Pirate Metrics?
In the Pirate Metrics system, also known as AARRR metrics, Revenue is the third stage in your growth funnel. This is where leads become paying customers. It’s a key step that connects customer acquisition to long-term success.
Using Pirate Metrics helps you spot what works, measure it with smart KPIs, and make better decisions. Use our Experiment Manager to leverage Pirate Metrics in the decision-making process.
From Activation to Revenue
After a lead takes action, like booking a call or starting checkout, it’s time to focus on revenue. This includes pricing, proposals, checkout pages, and sales calls. The goal is to make it easy for people to buy.
A Pirate Metrics dashboard, like the Catalyst Experiment Management tool, tracks your results. It also helps you rank ideas using the ICE score — a fast way to test what will have the biggest impact.
Tactics to Increase Revenue
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Better leads: Use inbound marketing to attract more engaged leads
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Lead Funnels: Use email and retargeting to close the deal
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Free-to-Paid Paths: Let people try your product, then ask for the sale
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Bundles and Upsells: Increase order size without more ads
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Sales Conversations: In B2B, personal follow-ups help close faster
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Deal Management Process: When deals aren't closing look at your sales cycle
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Presentations: Slide decks, meeting agendas, and contracts
Winning more deals doesn't necessarily mean investing in more leads.
Digital Marketing KPIs to Watch
Track these digital marketing KPIs to see if your revenue tactics are working:
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Revenue per visitor (RPV)
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Conversion rate from lead to sale
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Cart abandonment rate
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Average order value (AOV)
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Monthly recurring revenue (MRR)
Use a Pirate Metrics dashboard to spot patterns and adjust fast. This dashboard should break down customer success based on the different stages of the Pirate Metric funnel.
Common Mistakes
Revenue can stall even if people are engaged. Watch out for:
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Complicated pricing
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No clear call to action
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Poor follow-up after Activation
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Offers that don’t match what the buyer wants
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Prioritizing Revenue before successful Acquisition or Activation
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Getting tunnel vision on Revenue and ignoring everything else
Revenue is often considered to be the only thing that matters. But when you ignore the rest, Revenue becomes impossible.
How Revenue Fits Into Pirate Metrics
Revenue connects Activation to Retention. It shows your system is working. If you’ve ever asked, "What are Pirate Metrics?" — this is where it starts to make money.
Use Catalyst’s Experiment Manager, score them with ICE, and grow smarter by making better choices when investing in sales and marketing.
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