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Sales Enablement Services

For organizations that believe in sales enablement but need help operationalizing it—across CRM, process, automation, and sales–marketing collaboration

 

Why Most Sales Enablement Efforts Fail

Sales enablement breaks down when it’s treated as a one-time initiative instead of an ongoing system. Tools and content are rolled out without reinforcement, CRMs add friction instead of clarity, and sales insights fail to inform marketing.

Without structure, accountability, and iteration, adoption stalls and results fade.

Our Approach to Sales Enablement

Our sales enablement approach is designed to create clarity, adoption, and measurable improvement—not just new tools or documentation. We focus on aligning strategy, systems, and execution so sales enablement actually shows up in day-to-day work.

 

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Strategic Alignment

Clarify goals, messaging, and priorities so sales execution reflects how your business actually wins and what buyers care about.

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Process Clarity

Define repeatable sales motions, handoffs, and workflows so opportunities don’t fall through the cracks and deals move forward consistently.

 

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Tech & Systems

Configure your CRM, sales tools, automation, and reporting to support execution, visibility, and real-world adoption.

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Revenue Optimization

Ongoing review of systems, activity, and lead quality—combining sales coaching and marketing ideation to improve revenue performance.

What Sales Enablement Includes

Sales enablement with Orange Pegs improves how sales and marketing operate together day to day. By strengthening strategy, systems, execution, and collaboration, both functions become more effective and compound each other’s impact on revenue.

Coaching

Ongoing sales coaching focused on real conversations, real deals, and real challenges. We review activity, reinforce what’s working, and address gaps so execution improves continuously, not just during onboarding.

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Accountability

Clear expectations, follow-through, and regular review ensure work actually gets done. Priorities stay visible, progress stays measurable, and improvements compound over time.

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System Improvements

Sales systems evolve as reality changes. We continuously refine CRM configuration, workflows, and supporting tools so systems reflect how sales actually operates and remove friction as teams grow.

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Experimentation

Sales insights drive improvement beyond the pipeline. We turn objections, outcomes, and lead quality feedback into experiments that inform messaging, content, and campaigns, strengthening both sales and marketing performance.

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Powered by Catalyst

Orange Pegs delivers sales enablement through Catalyst, our growth enablement platform designed to support strategy, execution, and continuous improvement. Catalyst provides the structure, tools, and shared visibility that make coaching, system updates, and experimentation repeatable. Some organizations work directly inside Catalyst to build internal capability. Others pair the platform with Orange Pegs’ hands-on guidance for faster execution and deeper support.

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Structure

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Tools

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Shared Visibility

FAQs About Our Sales Enablement Services

What does a sales enablement partnership with Orange Pegs look like?

Sales enablement with Orange Pegs is an ongoing, collaborative effort. We work closely with sales and marketing to review execution, refine systems, and improve performance over time rather than delivering a one-time project.

How is this different from hiring a sales consultant or trainer?

Consultants and trainers typically focus on advice or skills. Orange Pegs stays involved to help implement changes, reinforce adoption, and continuously improve how sales and marketing operate together.

Do you work inside our existing CRM and tools?

Yes. We work within your current sales stack and optimize it to reflect real sales behavior, improve visibility, and support execution. HubSpot is a core specialization, but our approach adapts to your environment.

How do sales and marketing work together in this model?

Sales activity, lead quality, and real conversations are reviewed regularly and fed back into marketing. This keeps messaging, content, and campaigns grounded in what actually drives revenue.

Who is this best suited for?

This approach works for founders, small sales teams, and growing organizations that want more consistency, clarity, and momentum across sales and marketing without losing control of execution.

Hear it from leading Sales Enablement professionals

Articles about B2B Sales

We love sharing our experiences with inbound and b2b sales. Check out some of the latest news, practices, and sales enablement toolkits, written by seasoned sales professionals. You'll also find various sales enablement content designed to get you moving fast.

Hubspot Sales Enablement

Orange Pegs specializes in sales enablement built on HubSpot. We configure pipelines, automation, reporting, and workflows to reflect how sales actually operates, then reinforce adoption through coaching, review, and iteration.

The result is a CRM that supports execution, improves visibility, and evolves as your sales motion matures.

Certified. Implemented. Actively optimized.

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Talk Through Sales Enablement Fit

Discuss your sales motion, systems, and goals with a specialist to see if sales enablement is the right next step.