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PHONE: (949) 994-7740E-MAIL: info@orangepegs.com
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3 b2b sales services

Sales Enablement Services

Business growth isn't just a marketing or sales play... it's an everything play

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Sales Enablement Toolkit

Download our guide to equip your sales enablement leaders with the b2b sales enablement tools needed to drive sales success at scale. Develop a plan that combines technology, process, content, and targeted methodology to take control of your sales outcomes.
Sales enablement strategy guide

Alignment

Our progressive, effective sales enablement processes get Sales and Marketing on the same page when it comes to ideas for growth and was designed to generate buy-in and adoption incrementally. Alignment emphasis includes:

  • Targeting: Ideal Client Profile (ICP)
  • Process: Transitioning from marketing
  • Accountability: Individual commitments
Talk to Sales
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CRM

Unlock the full potential of your Hubspot Sales CRM. Our sales enablement technology stack configuration is built around a proven template, the context of your business, and the flow of your sales cycle. Customizations include:

  • Contact, Company, and Deal properties
  • Pipelines & playbooks
  • Email templates & sequences
CRM Services
Strategy Guide
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Automation

Quit bogging your sales team down with redundant tasks, data entry, and exhausting meetings. Using the latest technology, including AI-assisted platforms, our sales enablement software stack eliminates wasted time and non-sales tasks preventing them from making calls and closing deals.

  • Data from one platform to another
  • Email and call sequences
  • Reporting tools and dashboards
Talk to Sales
Process Automation on Black-Golden Watch Face with Closeup View of Watch Mechanism.

Transition Coaching

Our Sales Enablement Team provides one-on-one transition coaching for any new major initiative rolled out by marketing. Whether you need a full process overhaul or just a few minor tweaks to maximize your investments, we'll help with:

  • Best practices for modern B2B selling
  • Maintaining healthy accountability
  • Sales activity dashboards and feedback
Free Consultation
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Marketing Ideation

Through structured collaboration and workshopping, we help surface scalable game-changing ideas from the people closest to the action.

Our sales enablement content management directly supports the day-to-day such as email templates, one-sheets, and presentation decks, to marketing campaigns that generate engaged leads, onboarded customers, and 3rd party promoters.

  • Acquisition: Lead magnets, ads, sales collateral
  • Activation: Nurturing emails, call scripts, collateral, retargeting ads
  • Discovery: Presentation decks, website experience, proposals
Talk to Sales
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Custom Hubspot Certification

Your salespeople need to understand how to use the system that was built for them, their role in the customer lifecycle, and the standards for which they'll be measured. With our certification program, customized to your business, we'll teach and test knowledge around:

  • Hubspot Sales CRM setup requirements
  • Definitions & accountability
  • Sales & deal management
  • Inbound sales process
  • Sales Enablement metrics
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Sales Enablement FAQs

Still have questions about sales enablement? You're not alone. Below are the most common questions we hear from growth-minded leaders looking to enable stronger sales, outcomes align marketing, and accelerate revenue. Explore the answers—and see if sales enablement is the missing piece in your growth strategy.

What is sales enablement, and how is it different from sales training? Sales enablement is not just training. It’s a strategic framework that brings synergy to sales and marketing and equips your teams with the right tools, processes, and content at every stage of the funnel—so they close more deals, faster. It connects marketing, operations, and sales into one cohesive growth engine.
We already have a sales team—why would we need enablement support? Even high-performing sales teams hit growth ceilings. And, if you're making first investments in marketing, you're navigating uncharted waters. Enablement removes hidden friction by aligning marketing strategy with the rest of your business, automating low-value tasks, and turning insights into scalable playbooks—freeing your reps to sell.
How do you customize sales enablement for different industries? We start with your customer journey, sales KPIs, and current infrastructure, filling the gaps and reshaping unrefined concepts using our battle-tested template. Then we co-create a tailored enablement roadmap that starts with a launching point in tech and/or marketing, and builds from there based on your sales enablement goals. Whether you're SaaS, manufacturing, staffing, services, ecommerce, or any business involving a sales cycle with human touch, our sales enablement services can help you accelerate your growth goals.
Will this integrate with our existing CRM and tech stack? Yes. Our approach is tech-agnostic. We enhance your current systems like HubSpot, Salesforce, or Pipedrive—no need for a rip-and-replace. Enablement should work with your tools, not against them. Hubspot users have an added set of features with our customizable sales enablement certifications. (CLICK HERE to learn more)
How fast can we see results from sales enablement? It depends on what your starting point is and how it relates to your goals today. Some teams see pipeline growth in 30–60 days. But full enablement ROI typically builds over 3–6 months as systems mature and compounding gains kick in, especially when making early or first investments in marketing. Expect earlier wins when there is already a proven framework with talent that already performs.
How does this support both sales and marketing teams? Sales Enablement was designed to help sales and marketing perform better by working together. We break silos. The point is to align marketing’s content and messaging with sales’ on-the-ground needs—so your content actually converts. It also ensures lead quality and handoff timing improve, reducing wasted effort.
What’s included in your sales enablement programs?

Most engagements include:

  • Sales & Marketing alignment workshop & documentation
  • Sales tools (CRM) customization
  • Sales playbooks and content
  • Sales coaching and shadowing
  • Custom certifications (Hubspot users)
  • Pipeline structure and velocity tracking

  • Weekly standup meetings
Is this right for startups or just larger sales teams? Enablement works for early-stage startups and enterprise teams. The approach will differ based on the demands of your business, but the goals are always the same: scale winning behaviors, shorten sales cycles, and build repeatable systems. 
What makes Orange Pegs’ enablement approach different? We're big picture, meaning no stage of the customer journey is off limits. We're experimental in nature, which means we help you try new things and leverage data in our decision-making process, and we operate in short, 2-week Agile sprint cycles. And, most importantly, we're obsessed with sales. The mechanics of sales. The art of sales. All of it. Businesses generally hire us for marketing, but keep us long term because everything we do, we do it for sales.
Can we start with a small pilot before going all-in? In a way, yes. Businesses normally hire us with a specific project in mind: Implement a new/updated CRM, generate inbound leads, improve reporting, build a new website, etc. Sales Enablement is often used as a tool for system adoption or getting value out of inbound leads. We recommend starting with a project that requires Sales Enablement to determine long-term fit.
What are the important sales enablement software tools I should be exploring?

The right tools depend on your sales motion, but here are the essentials we often recommend:

  • CRM: HubSpot, Salesforce, or Pipedrive for pipeline visibility and automation

  • Content Management: Showpad, Highspot, or Google Drive with mapped buyer-stage content

  • Sales Intelligence: Hubspot, LinkedIn Sales Navigator, Apollo.io, or ZoomInfo for better targeting

  • Conversation Intelligence: Hubspot, Gong or Chorus to analyze calls and coach reps

  • Enablement Platforms: Salesloft, Outreach, or HubSpot Sequences for repeatable workflows
Hear it from leading Sales Enablement professionals

Articles about B2B Sales

We love sharing our experiences with inbound and b2b sales. Check out some of the latest news, practices, and sales enablement toolkits, written by seasoned sales professionals. You'll also find various sales enablement content designed to get you moving fast.
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Transform Sales with Custom Hubspot Certifications
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How To Use ZoomInfo Effectively: 5 Tips to Improve Your Sales Pipeline

"Orange Pegs didn't offer a one-size-fits-all solution; they crafted a growth hacking strategy that was uniquely suited to our business. If you're looking for a partner who will go the extra mile and set your company up for success, Orange Pegs is the company to choose!"

(read more reviews)

Anne Calabretta
Anne CalabrettaSales Manager @ Solucient Security
Orange Pegs team

Chat with a Sales Enablement Specialist

We want to help you grow your B2B. But we're not a one-size-fits-all solution (See Anne's testimonial for proof). Our formal sales enablement program is transformative and blurs the lines between Sales and Marketing.

We're fast, and we'll expect you to match our urgency. We'll enable objective decision-making, and expect you to take advantage of it. We'll obsess over your North Star and over you, so your participation is mandatory.

In our 20-minute call, we'll discuss:

  • Your sales goals today, and the role marketing plays
  • Sales philosophy and cultural requirements
  • Sales enablement strategies that work
  • Sales enablement software insights
  • Diagnosis and recommendations

Fill out the form to schedule a meeting and see if we're a fit. We can help you advance your Growth objectives either way.