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Reasons why your Staffing COmpany's digital marketing and growth strategy isn't working yet
Lucas HamonAug 30, 2021 7:08:01 PM5 min read

Your Staffing Company’s Growth Strategy Framework Is Broken

Growing a business is hard. Growing a staffing business is harder.

And if you’re like most staffing companies, you’re probably realizing just how difficult it can be to create modern, results-oriented growth and marketing strategies.

Finding qualified talent for your clients can be a real-time suck. But what if we told you that a robust digital marketing and growth strategy would bring qualified talent to you?

The usual techniques just don’t cut it these days. Cold-calling, untargeted advertising campaigns, and one-off promotions are a thing of the past. 

For the modern staffing company, true growth requires an agile, data-driven approach. 

Yet, many companies still haven’t quite figured this out. And more often than not... it boils down to one (or a combination) of the following four reasons.

But first:

What’s the difference between digital marketing and growth?

One way to look at traditional digital marketing is to think of everything a business does to position itself in front of its ideal customer. Think websites, social media, or public outreach campaigns.

Growth goes deeper. 

Growth marketing examines the entire sales funnel, tapping into data-driven strategies like A/B testing and experimenting with cutting-edge creative. 

Growth is a more reactive alternative to the proactive digital. 

Reason # 1: You aren't giving inbound the time of day.

For a lot of staffing and recruitment agencies, outbound is all they know. 

And it makes sense — this is an industry that was built on consistent and constant outreach. But for the modern staffing agency, this mindset is dated (to say the least). 

Adopting an inbound sales culture is one of the first steps to reworking your digital marketing and growth strategy:

  •  Attract

Inbound marketing efforts like search engine optimization, paid media, social media, and content creation bring the clients to you.

  • Convert

Every visit to your website is an opportunity for a good impression. And carefully constructed landing pages with tasteful CTAs maximize your chances of converting a curious onlooker to a first-time client.

  •   Evangelize

Thoughtful follow-up emails and promotions can turn one-time clients into lifetime clients — and perhaps even a few friends along the way.

How to sell staffing services through inbound marketing

Get the Inbound Marketing Playbook for Staffing Services

Reason # 2: You are not making data driven decisions.

What does your ideal client look like? What behavior does their buyer persona data reflect? And at what point in their customer journey are you targeting them?

These are the questions staffing companies need to be asking. 

And there are dozens of analytic tools available to staffing companies, and many of them are free to use. But for more advanced processes, it’s probably best to leave that to the growth pros (looking at you, Conversion Rate Optimization).

HubSpot is a customer relationship management (CRM) platform with a variety of free and paid marketing tools available to businesses looking to boost their online presence. The company also offers an Academy featuring a number of free certifications with high-quality video content. 

But if you really want to see some progress, growth hacking is the industry standard for data-rich decision making. 

Growth agencies can offer your staffing company services such as:

  •     Sales Infrastructure Implementations
  •     Sales Enablement
  •     Sales & Marketing Alignment

Reason # 3: You think one size fits all.

Instagram. Facebook. Twitter. LinkedIn (especially LinkedIn).

Sure, you’ve heard of them. But do you know how to leverage them effectively?

As a staffing professional, you’re no stranger to well-manicured appearances. And social media is one of your most important tools. So take that preference for visual aesthetics and apply it to your company’s virtual persona.

But there’s a method to this madness. And there’s a time and place for each of these platforms.

Twitter isn’t necessarily the avenue you’d use to unleash a 2,000-word blog post on the top 10 hiring trends of 2021. At the same time, it could be a good option for building a discourse with a particular community you’re targeting. 

LinkedIn is an interesting one: it’s quickly becoming the go-to platform for companies to establish themselves as industry thought leaders (but as a staffing company — we’re probably preaching to the choir).

Reason # 4: You have too much on your plate (with too little help).

Staffing agencies need to focus on what they do best: finding and filling open job positions.

Similar to how employers leave the hiring to a staffing agency, staffing agencies can leave the marketing to someone else. Not every company is able to dedicate the required time that goes into planning effective growth marketing strategies. 

Hiring a freelancer is one option. 

Platforms like Upwork, TopTal, and Fiverr are brimming with eager talent at affordable prices — but you often get what you pay for.

Hiring a growth agency is another, more proven option. And while they often come at a premium, they also come with a guarantee of results. 

A lot of companies will claim to offer growth marketing services, but what should your staffing company look for if you do decide to go down this route?

  •     User-friendly tools

The best digital and growth marketing companies are the ones that can break down complex topics (we still see you, CRO) and explain them in terms their clients can understand.

  •     Integrative technology

Instead of reinventing the wheel, marketing agencies need to meet their clients where they’re at. Many staffing companies are already in possession of useful software. It’s the marketing agency’s job to maximize those tools through integrative growth marketing infrastructure.

  •     A proven track record with repeat clients (check their testimonials)

It’s almost always cheaper to keep an existing client than to acquire a new one. Growth agencies with a diverse mix of long-term clients are fantastic business partners and wear their testimonials like a badge of honor.


Orange Pegs is a growth agency specializing in inbound lead generation, sales enablement, and growth hacking. We believe that innovation in growth requires strategy, execution, and an unwavering commitment to culture... and we deliver on all fronts.

Click HERE to learn more about how to invest in strategic growth for your staffing company:

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Lucas Hamon

Over 10 years of B2B sales experience in staffing, software, consulting, & tax advisory. Today, as CEO, Lucas obsesses over inbound, helping businesses grow! Husband. Father. Beachgoer. Wearer of plunging v-necks.