Experimental Marketing
A Holistic Approach to Growth that Leaves Nothing to Chance
Experimental Marketing Methodology
Experimental Marketing is the product of obsession—our obsession with helping SMBs grow for more than a decade. Our proprietary methodology has been tested and refined hundreds of times, and you can get started with it today!
The Philosophy
The Structure
Pirate Metrics simplifies how to measure the different stages of the customer experience
Read: What is Pirate Metrics?
Catalyst
Alignment
With a focus on culture and your North Star, we lead workshop collaborations, create universal standards with unifying documentation, and keep sales integrated into the process from day one.
- Alignment workshop
- All-Party SLA
- Ongoing enablement
Concept tests
Putting your ideas to work can feel like moving mountains. So, we take a LEAN approach to launch, testing basic ideas early, informing decisions for the MVP as we go.
- 1st tests in as little as 3 weeks
- Messaging, platforms
- Improve MVP launch performance
Content MVP
Our Content MVP package is designed through collaboration, informed by data, and ready to launch in 7 weeks or less.
- Growth strategy workshop
- Multiple packages to choose from
- Full service or collaborative development
Sales Enablement
Working directly with sales, we help you ensure your marketing investments generate meaningful ROI—meaning, closed deals and customers
- Weekly enablement meetings
- Inbound sales coaching
- Marketing feedback & ideation
3 x Weekly Standups
Growth is meant to be fast and perpetually in motion. Our meeting structure is built into a 2-week cycle so we're always learning and applying knowledge forward.
- Meeting 1 - Analysis & Ideation
- Meeting 2 - Sales Enablement
- Meeting 3 - Tactical Marketing
Project Management
In addition to getting a private instance of our program template in Basecamp 4, we support your growth initiatives with project management and proprietary tools that organize your experiments.
Analysis
Reporting and analysis are often seen by marketers as "necessary evils." However, in Growth, it's a tool with many use cases in the never-ending quest for market dominance.
- Weekly quantitative analysis for QA & ideation
- Weekly qualitative analysis with Sales
Prioritization with ICE
In the never-ending mission to increase your North Star wins, we deploy a litany of tools and processes to stay organized, clear-eyed, and effectively pursue the ideas for Growth that carry the most relevancy. That's why ICE scoring is an embedded part of our decision-making process. Every experiment is given a score based on the following:
- I - (expected) Impact to the North Star
- C - Confidence the experiment will work
- E - Ease of Execution
Agile Response
The rubber hits the road in Growth when you respond to the outcomes of your experiments when there is momentum and velocity. Our 2-week sprint cycle has a built in analysis phase where outcomes are reviewed, conclusions are drawn, and the next ideas are developed and prioritized in upcoming sprints.
- Lightning fast responses
- No more content calendars
How to Get Started
In our mission to help you grow, we made Experimental Marketing accessible for all budgets. Whether you're just getting started and need bootstrapping guidance, you're recently funded and ready to throw fuel on the fire, or making a major pivot in how you drive your company's growth, we can help. Check out our different options below:
Certified in Experimental Marketing
